You Don’t Need More Followers. You Need a Front Row.

Let’s start with the myth:
Growth = success.

That’s what we’ve been told, right? If your audience is growing, your community must be thriving. More followers, more comments, more engagement… right?

Except here’s what I’ve seen — from working on global brands to grassroots fan collectives:

You can have 100K followers and zero people who care.
You can also have 100 people in your community and launch something that sells out overnight.

That’s the difference between audience and community. One watches. The other builds with you.

So who’s in your front row?

The “Front Row” isn’t just a vibe. It’s a concept I use with clients all the time.

Your Front Row is made up of the people who:

• Show up without needing to be asked

• Hype you up in the comments, in group chats, and IRL

• Know your brand inside and out — sometimes better than your team

• Don’t just consume… they co-create

• Want to see you win

These are the people who will help shape your next product, event, campaign — if you let them in.

But how do you actually build with them?

At Front Row, I’ll tell you how to do it in a way that’s unique to your brand and its fans.

Sometimes it looks like:

• Building out a superfan program with actual incentives and structure

• Co-hosting IRL events with your community (not just for them)

• Reframing launch strategy around the 10 people who already believe

• Creating moments where fans get to move from “audience” to “collaborator”

The magic happens when people feel like their voice matters — not just in a “drop a comment below” kind of way, but in a “this thing wouldn’t exist without you” kind of way.

TL;DR

You don’t need to go viral.
You don’t need another 10K followers.
You need to figure out who’s already in your corner — and then build with them.

That’s your front row.
That’s where the real momentum starts.